UX Design Article on "Empty States"

I came across this article on UX Design and thought it was something that is worth sharing.  I hope it is useful.

http://techcrunch.com/2015/11/22/the-most-overlooked-aspect-of-ux-design-could-be-the-most-important/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29