“Interestingly enough, I ran across a sales enablement app that appears to empower salespeople by enabling their more twisted side. Spiro, available for iPhone, Android, and Chrome, lets the user choose a personality for the app. These include R-Rated, Surfer Dude, Coach, Gossip Girl, Jewish Mother, and Fabio. These personalities use humor to keep you engaged and working while machine learning adapts to your work style to make you better at your job.
And there is enabling behavior going on. When interviewed by Venture Beat in November 2015, CEO Adam Honig noted, “The highest-performing sales reps use the ‘R-Rated’ personality in Spiro.” That includes Honig himself. It looks like sometimes you gotta be bad to be good.”